Full Tilt Poker has been sponsoring UFC and UFC fighters for a while now, but that is going to change, because UFC have signed a sponsorship deal with UltimateBet. UltimateBet logos will be highly visible in fighters gear in upcoming event, including a patch in shorts of mixed martial arts legend Chuck “The Iceman” Liddell.


Chuck Liddell will be donning a logo of UB.

Liddell, a former UFC light heavyweight champion and one of the most popular and charismatic fighters in the organization with a record of 21-6, will be squaring off against Brazilian Mauricio “Shogun” Rua, who is a former PRIDE Fighting Championship Grand Prix champion with a record of 17-3.

The match will be the co-main event of the evening and one of the most anticipated match in the history of the sport. A sponsorship deal in a match like this will be huge for UltimateBet.

Also, UB will be sponsoring the contender Thales Leites, a Brazilian Jiu Jitsu black belt from Brazil, who will be challenging his compatriot, the UFC middleweight champion and MMA pound-for-pound king Anderson “The Spider” Silva, in the main event of the show.

In addition to the sponsorship deal with fighters both in main event and in co-main event, UB will be sponsoring other three fighters on the fight card. Krzysztof “The Polish Experiment” Soszynski , Dutch kickboxer Antoni Hardonk and Eliot Marshall will enter the octagon wearing an UltimateBet logo on their shorts.

UFC 97 will take place in Montreal, Canada on April 18, 2009.

Source: mmapayout.com



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